Ladies are completely happy to meander by sprawling clothing and accent collections or detour by the shoe division. That is the nurture vs. nature query once more, and for those who ask me, attitude in direction of buying is learned, and articles like this one only serve to strengthen the conception that shopping is for ladies, a norm our society will maintain using and drive on itself.
In modern days buyer focus is more transferred towards on-line shopping ; worldwide people order merchandise from completely different areas and online retailers deliver their products to their homes, offices or wherever they need. However, after generations of counting on ladies to buy effectively for them, men’s interest in procuring has atrophied. Few of the women we talked to throughout the course of our research really needed new clothing.
So, to make this shopping for decision simpler for Indian ladies trend lovers, we provide them with all the knowledge they will want concerning fit, consolation, fabric and everything else on their thoughts for each product in our collections, by way of dimension charts.
Banana Republic, a favourite retailer of the ladies in our survey, has gained a loyal following by taking steps to solve the issue of fit, notably for pants. Girls search to purchase services and products from firms that do good for the world, especially for different women. It has intricately explained the distinction between the buying behaviors of men and women.
BCG surveyed more than 12,000 women from quite a lot of geographies, revenue levels, and walks of life about their training, finances, houses, jobs, actions, interests, relationships, hopes, and fears, in addition to their procuring behaviors and spending patterns.