Why Ladies Love To Store, And Males Don’t

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Dr Moss, who has been researching gender habits for greater than 18 years, says her work shows that many outlets are designed by men who don’t give enough thought to girls and ignore the truth that they hold the lion’s share of buying energy.

BCG surveyed greater than 12,000 girls from quite a lot of geographies, income levels, and walks of life about their schooling, finances, houses, jobs, activities, pursuits, relationships, hopes, and fears, as well as their buying behaviors and spending patterns.

This can be largely attributed to the truth that many aged 65 and over are retired and have more time at residence to watch TV. By gender, women watch more live TV than men at every age over 18, in addition to extra time-shifted programming recorded on a DVR.